Should Pune Use Social Media?

I believe that the everyone can benefit from social media if its used responsibly. So my answer is yes. I love this topic because it gave me a fair idea of what my city of Pune, Maharshtra is doing with social media.

Social media outlets such as Facebook, twitter and YouTube help benefit the youth at large. For instance, on Facebook there’s not only a group for alumni of my high school and alumni of my YEAR in high school, but also a group of alumni of my high School Science Teacher. There are also several Schools these days that use such social media outlets to form a club or community for people to follow. Another good use of social media outlet (Twitter) would be to manage Admissions which could be also used to advertise things going on around campus or in the community, or events open to the community.

In my previous blogs about fast food chains I mentioned Pizza Hut as a good example for franchising. Well how is it so successful, here's the story. Pizza Hut has created its own community, using the internet and their website to allow people to place an order for delivery. Pizza Hut could benefit more further if they also use Twitter to post about lunch specials, daily specials, coupons, new promotions, new menu items, and so on. It could bring them more customers, or repeat customers who may not always think about going out for lunch. A coupon or special might entice me to get out to The Hut for lunch.

Most companies these days use social media and its various tools to maximize their business efforts. Social media gives people a way to connect locally which is more important now than it ever was. So returning to my question, my answer is yes Pune should use social media. I surely do want to know whats happening in Pune and get relevant updates from the social services. Social media is definitely a neat idea.

“The Modern Indian Wedding And Its Marketing”

Marriages are made in heaven but nowadays all that is changing. Marriages are becoming more of a showbiz. Marketing marriage is what the tourism industry is busy doing to attract visitors to India. All of this started with the famous Arum Nayar wedding hitting the headlines mainly because of its star power, this caught the eye of the minister Ambika Soni who officially declared that “Marriage tourism” would be used as a part of the Indian tourism to attract international visitor. This would encourage many visitors from abroad to come to India mainly to tie the knot just like how visitors visit Las Vegas mainly to get married, but unlike Las Vegas marriage in India would last more hopefully.

A foreign couple can learn more about India through marriage than anything else mainly because a wedding in India reflects Indian culture in its most vibrant colors, a colorful experience. Adding to that even the India honeymoon can be a memorable experience. India has a variety of wedding styles to choose from be it a Punjabi wedding, Rajasthan style, Gujrati wedding or the South Indian style. Also India has unlimited options in terms of food, clothing and music too.

Nowadays in India, most people seem to prefer love marriages to arranged ones. However, there are a few individuals who do prefer arranged marriages mainly due to the circumstances in their home but still would want a love marriage. The busy schedules of Individuals due to career and education do not leave sufficient time to date and find the perfect like minded partner. From my recent experience of my friends Rahul and Somya who were struggling to find a partner via the modern arranged way. Both were well settled in their careers and yet it was difficult for them to find their perfect match, then one fine day they met each other at a common friends party and exchanged numbers and decided to stay in touch and there you have it two years later the decided to get married - modern Indian wedding!

For as long as anyone can remember, weddings in India have been nothing but an occasion for the coupling of two families. Marriage tourism, therefore, has a great future. The modern Indian Wedding is the modern Indian love story.

Fast Food Chains

Fast food chains are the most common upcoming mid-scale establishments in India and throughout the world. Fast food chains are most commonly found near shopping malls and tourist areas. We would usually find them as a set of related restaurants having the same name located at different locations and under a shared corporate ownership or under franchising agreements. These chains of restaurant are built on a standard format and offer a standard menu. Although we would see a small difference as we go from one country to another mainly as the fast food chains adapt to the change in culture of the respective country they exist in. This is one of the policies a retail chain has to follow while doing business abroad.
The fast growth of retail chains has become an increasingly controversial trend worldwide. People have mixed opinions about their working styles. Fast food chains bring to us a wide range of cuisines at a reasonable price which can be afforded by all classes of the society. Well to some people who wonder about this phenomenon, their working is fairly simple frozen food that is shipped from a central location which is reheated and served by the restaurant staff, also adding to it more often the employees are paid very low wages. Pizza Hut is a good example of an international retail industry. Pizza Hut is an emerging chain of retailing in the food and service industry. Fast food chains are thus becoming a booming part of retail industry with growing sales every year.

FDI

Foreign direct investment combines both the aspects of international trade in goods and services and also the international financial flows, and is a phenomena more complex than either of these. As its name suggests, FDI first involves ownership of the assets of a firm: foreign direct investment is defined as the acquisition of 10% or more of the assets of a foreign enterprise. FDI involves the choice of a host country for these assets. The decision to invest depends on various conditions such as cost, professional access to local market, trade restrictions and other policies in the host country. FDI also involves the decision making activities of which to keep internal to a firm, and which to keep external: only the activities internal to a firm will be included in FDI, while other activities can be pursued by arms-length transactions between unrelated firms. A major factor of why companies look abroad for investment purposes is that domestic markets are becoming saturated and the rate of growth in these markets is slow. In order to survive companies expand internationally to increase their potential.
Foreign Direct Investment has its own Pros and Cons, I would first like to start with the Pros related to Foreign Direct Investment firstly, the country which attracts FDI as well as the country that performs FDI are both at major benefits like both are exposed to new technology and growth in their income. Secondly, direct employment as well as secondary employment is available for the people in the country where FDI takes place. Thirdly, there is reduction in imports and a growth in exports in country attracting FDI. Finally, the country attracting FDI is benefitted in terms of technology spillovers, training and competition. The Cons related to FDI are that the country attracting FDI may become a victim of dumping. FDI involves many risks like currency fluctuations, inflation risks, interest rate risks, etc. FDI can result into excess flow of foreign currency in the country attracting FDI. FDI does not translate automatically into the net foreign exchange inflows.