“The Modern Indian Wedding And Its Marketing”

Marriages are made in heaven but nowadays all that is changing. Marriages are becoming more of a showbiz. Marketing marriage is what the tourism industry is busy doing to attract visitors to India. All of this started with the famous Arum Nayar wedding hitting the headlines mainly because of its star power, this caught the eye of the minister Ambika Soni who officially declared that “Marriage tourism” would be used as a part of the Indian tourism to attract international visitor. This would encourage many visitors from abroad to come to India mainly to tie the knot just like how visitors visit Las Vegas mainly to get married, but unlike Las Vegas marriage in India would last more hopefully.

A foreign couple can learn more about India through marriage than anything else mainly because a wedding in India reflects Indian culture in its most vibrant colors, a colorful experience. Adding to that even the India honeymoon can be a memorable experience. India has a variety of wedding styles to choose from be it a Punjabi wedding, Rajasthan style, Gujrati wedding or the South Indian style. Also India has unlimited options in terms of food, clothing and music too.

Nowadays in India, most people seem to prefer love marriages to arranged ones. However, there are a few individuals who do prefer arranged marriages mainly due to the circumstances in their home but still would want a love marriage. The busy schedules of Individuals due to career and education do not leave sufficient time to date and find the perfect like minded partner. From my recent experience of my friends Rahul and Somya who were struggling to find a partner via the modern arranged way. Both were well settled in their careers and yet it was difficult for them to find their perfect match, then one fine day they met each other at a common friends party and exchanged numbers and decided to stay in touch and there you have it two years later the decided to get married - modern Indian wedding!

For as long as anyone can remember, weddings in India have been nothing but an occasion for the coupling of two families. Marriage tourism, therefore, has a great future. The modern Indian Wedding is the modern Indian love story.