The Science of Social Media

The Web is becoming social, and companies are jumping to capture the investment rupees. The real science of social media is about why people behave the way they do online and how we as marketers can leverage that behavior to engineer contagious ideas. Also there is a social media economics which helps us valuate business models and advertising effectiveness. It's the social science that analyzes the production, distribution, and consumption of content amongst online social outlets. Thus, market research, web development, innovation, software animation, robust marketing strategies combined together form the science of social media.

Barista

Barista Offers :
Coffee
Food
Merchandise
Music
Gift certificate

Promotions :
Zoom macha de Corner – Spot the voice contest
Barista Trump Card – 1 beverage free on 4 beverage
Classy Watches - Timex Valentines promotion
Lux-urious - Lux Body wash
Corner it - Close-up corners

Facts on Barista :
Specialty coffee retailer offering high quality beverages and food accompaniments

Pioneers in establishing the concept of "organized coffee retailing as an experience for the customer" at a national level in India

Strong brand equity - connoting "premium" experience at reasonable cost

Currently, amongst the leading food retail chains, in terms of number of outlets, and the largest specialty coffee chain

Wide presence with 130 outlets across three countries including Dubai and Sri Lanka

Key Shareholders- Sterling Group of Companies and Tata Coffee Ltd.

Coffee :
The Barista House Blend
Steaming hot espressos
Cappuccinos
Lattes made from the finest Arabica beans
Fruit smoothies
Chilled granites
Cold and frozen coffees

Facilities :
Plans to add Laptop Surfing to its Wi-Fi enabled Stores.

Will buy Laptops & Recently implemented
Intel’s Wi-Fi Solutions in 70 Outlets Across the Country.

Social Media Strategies

As buyers and consumers become more savvy with the internet, we need to be part of the conversation and be there when they are looking to buy. We need a specific strategy to reach buyers as cold-calling and traditional advertising has become less and less effective in the 21st century. We need to be there when someone asks online about our product or industry.

Consumers and companies are more savvy and have become more immune to marketing that does not meet their interests. Granted, there are changes in social consumer behavior and technology that must be accounted for, but an adaptive online marketing strategy accounts for those changes anyway. Focusing solely on social media or as an independent activity is a disadvantage. Companies of the future will need to take a hyper-niche approach to finding leads for their sales team or attracting new customers. Which means companies will need a mix of many Internet marketing technologies: Online community building, social media, SEO, SEM, reputation management and semantic web strategies.

All of us know what social media is. Social Media is simply what you use everyday to communicate with our friends and family. Social Media examples are Facebook, Twitter, Social Blogs, YouTube, etc and every other form of communication that is online. Social Media is one the most important and cost effective marketing tools for a business. Depending on your business situation, one can make the case that social media / social networking strategy could be integrated with strategies in:

HR
R&D
Product development
Brand Experience
Operations / Manufacturing
Communication
Marketing
Pricing
Advertising
Sales
Customer service
Channel management
Web / online
Logistics
Distribution
IT
Legal
Government relations
Finance