The Science of Social Media

The Web is becoming social, and companies are jumping to capture the investment rupees. The real science of social media is about why people behave the way they do online and how we as marketers can leverage that behavior to engineer contagious ideas. Also there is a social media economics which helps us valuate business models and advertising effectiveness. It's the social science that analyzes the production, distribution, and consumption of content amongst online social outlets. Thus, market research, web development, innovation, software animation, robust marketing strategies combined together form the science of social media.