Can you even imagine that Facebook sentiment has the ability to predict statistically significant and economically meaningful changes in the daily returns and trading volume in the equity market??
Well as records show it is true, it does happen so in the US equity market. A one-standard deviation increase in GNH (Gross National Happiness) predicts a statistically and economically significant average increase in next-day gross stock market return of 0.12%. This is purely a relation of the investment sentiments of the user and the stock market activity. Facebook publishes daily GNH (Gross National Happiness) which helps in analysis of the next-day stock market return. Mostly these Facebook sentiments are used to forecast returns among small-cap and growth stocks that are consistent with the noise trader models. Also another amazing fact is that, the assessment of GNH (gross national happiness) was designed in an attempt to define an indicator that measures quality of life or social progress in more holistic and psychological terms than only the economic indicator of gross domestic product (GDP).
Well in India there is a long way to go for Facebook statistical reports to predict the NSE or BSE equity levels as most of the investors don’t even use Facebook rather don’t have Facebook accounts, but nevertheless felt this topic interesting to write about so I went ahead and did it anyway... Also, keep in mind Orkut used to be the undefeated leader in the social network in India. No one came even close to challenging them until Facebook came along. Now, Google also have their own social network, which may or may not mean the end of Facebook's reign.
My study was base on the following Source : http://lawprofessors.typepad.com/business_law
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Thank You! Really appreciate your views.. With your suggestion definitely I would be able to write better... Thanks..
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